Sunday, September 12, 2010

Smashbox VS ELF

Is it just me or is ELF copying Smashbox? I know that ELF isn`t selling it but as far as I can see, they look like they might be the exact same thing.

Smashbox company quote on their product
"Smashbox Sheer Focus Tinted Moisturizer is a lightweight, revolutionary sheer color formula for naturally radiant skin. A healthy complexion starts with unique citrus honey ingredients for long-lasting hydration and oil absorption, with UVA/UVB SPF 15 added to guard against future sun damage. Vitamins C and E offer protection against free radicals and anti-aging peptides improve elasticity. Skin stays flawless and protected with a smooth, matte finish all day long."

On ELF's packaging, it says "ELF tinted moisturizer SPF 20 with Aloe, cucumber and Vitamins A, C & E. It comes with 1.05oz/30g in one tube.

So yes there is differences in the ingredients but as far as i'm concerned, its really really similar. Smashboxs comes with 1.07 oz, SPF 15, while ELF comes with 1.05 oz, and SPF 20. I don't really have these products, so i can't really review them. But I'm sure I'm going to buy ELF's studio tinted moisturizer.

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